Fractional COO &

Growth Advisor for

Ambitous Teams

I help startups and scale-ups build the structure, leadership, and systems they need to scale faster and sustain it.

What I've Done:

Scaled a Series B SaaS company from $100M to $300M ARR in 12 months
Aligned GTM operations, introduced FP&A discipline, and reduced churn by 20%, unlocking faster growth.
Accelerated a strategic pivot for a pre-seed startup
Sunset a stalled product, built a new MVP in 90 days, and regained traction, enabling a successful follow-on raise.
Built and launched LatAm operations for a global tech company
Hired local teams, localized workflows, and reached profitability within 12 months while keeping global alignment.

Let's Accelerate Your Growth

Scaling Operations & Growth

Design systems and structures that allow companies to scale without slowing down.

Build org structures that eliminate bottlenecks
Align teams with clear goals and execution rhythms
Drive market expansion in the U.S. and Latin America

Fractional COO & Exec. Leadership

Provide hands-on executive leadership to accelerate growth.

Lead reorganizations and change management with confidence
Mentor leaders so the team can scale without dependency
Create execution cadence from leadership meetings to board reporting

Financial & Strategic Performance

Bring clarity and speed to decision-making.

Build forecasts, dashboards, and KPIs to guide growth
Improve margins, burn efficiency, and fundraising readiness
Partner with CFOs and investors to deliver predictable results

Technology & Enablement

Use tech as a growth multiplier and not a distraction.

Implement automation and AI to unlock efficiency
Optimize tech stacks and procurement processes
Ensure adoption with training and communication

About Me

I’m Alex Ruiz, a seasoned operator with 20 years in tech and a Stanford MBA. I’ve led teams at Google, founded and scaled my own company, and advised 25+ startups through growth, pivots, and exits.

My focus is helping ambitious teams grow faster and smarter. In my COO and fractional COO roles, I’ve scaled companies to $100M+ ARR, built leadership teams that last, and created operating systems that turn growth goals into reality.

Ready to scale faster and with less friction?

Testimonials

“Alex was instrumental in helping us professionalize our operations ahead of a major funding round. His ability to see the whole system and get everyone aligned was a game-changer.”
— CEO, SAAS Business

Let’s talk about where you want your company to be in 6–12 months — and how we get you there.

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